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EMARKETER

Generative AI for Ad Creative

What Are the Key Use Cases for Brands and Agencies?

Report by Jeremy Goldman, Karen Jacobs  |  Sep 27, 2024

Unlocking the Power of GenAI

Our Guide to Prioritizing Use Cases in Each Industry

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Table of Contents
Why does genAI for ad creative matter right now?
What are the key use cases of genAI for ad creative?
How should brands and agencies prioritize these use cases for genAI-fueled ad creative?
What else should brands and agencies keep in mind?
Sources
Media Gallery
About This Report
GenAI could help marketers more easily generate creative, bringing a host of benefits and cost savings. To fully take advantage of the technology, advertisers should understand the key use cases of genAI for creative—and their potential downsides.
Topics
Artificial Intelligence (AI)
Creative Advertising
Digital Advertising
US
Table of Contents
Why does genAI for ad creative matter right now?
What are the key use cases of genAI for ad creative?
How should brands and agencies prioritize these use cases for genAI-fueled ad creative?
What else should brands and agencies keep in mind?
Sources
Media Gallery

Generative AI (genAI) is reshaping the marketing landscape by enabling faster, more personalized, and more cost-effective content creation. In this report, we’ll explore how companies are implementing AI to optimize their campaigns and deliver more relevant content to their audiences.

Key Question: What are the key use cases for genAI with respect to ad creative, and how should brands and agencies prioritize them?

How Should Marketers Prioritize Generative AI (GenAI) Use Cases for Ad Creative?
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Table of Contents

  1. Why does genAI for ad creative matter right now?
  2. What are the key use cases of genAI for ad creative?
  1. How should brands and agencies prioritize these use cases for genAI-fueled ad creative?
  2. What else should brands and agencies keep in mind?
  1. Sources
  2. Media Gallery

Charts in This Report

How Should Marketers Prioritize Generative AI (GenAI) Use Cases for Ad Creative?Generative AI (GenAI) Use Cases for Ad Creative
How Should Marketers Prioritize Generative AI (GenAI) Use Cases for Ad Creative?

authors

Jeremy Goldman, Karen Jacobs

Contributors

Rahul Chadha
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Carina Perkins
Senior Analyst
Zia Daniell Wigder
Chief Content Officer
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