ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market Strategy
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Tariffs put over $2 trillion in trade with Mexico, Canada, and China at risk

Article |
 Mar 6, 2025

4 IRL retail trends and what they mean for brands

Article |
 Mar 6, 2025

Apple's new social app reveals event opportunities for marketers

Article |
 Mar 6, 2025

Reddit sees growth as users seek relatable content

Article |
 Mar 6, 2025

Creatives struggle with inconsistent metrics when measuring ad performance

Article |
 Mar 5, 2025

GenAI-influenced reviews, research, and recommendations craft a new era for shoppers

Article |
 Mar 5, 2025

Brands find creator economy use cases for AI

Article |
 Mar 5, 2025

Target faces 40-day boycott as it deals with tariffs, economic blackout

Article |
 Mar 5, 2025

Microsoft Copilot launches AI-powered ad features to vie for ad dollars in the chatbot space

Article |
 Mar 5, 2025

Millennials lead in wearable tech as Gen Z adoption grows

Article |
 Mar 5, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Desktop/Laptop-Only X (formerly Twitter) Users
Ad Revenue
X (formerly Twitter) Ad Revenues
PRO+
X (formerly Twitter) Ad Revenues, by Device
X (formerly Twitter) Display Ad Revenues
X (formerly Twitter) Video Ad Revenues
Ad Revenue, per User
X (formerly Twitter) Ad Revenues, per X User
Mobile X (formerly Twitter) Ad Revenues, per Mobile X User
Ad Revenue per Hour, per Person
X (formerly Twitter) Ad Revenues per Hour Spent with X, per Person
Time Spent
Time Spent with X (formerly Twitter)
Time Spent with X (formerly Twitter) by Users
Users
X (formerly Twitter) Users
Adult X (formerly Twitter) Users
by Age
X (formerly Twitter) Users, by Age
X (formerly Twitter) User Penetration, by Age
X (formerly Twitter) User Share, by Age
by Sex
X (formerly Twitter) Users, by Sex
by Familial Status
Mother X (formerly Twitter) Users
by Generation
X (formerly Twitter) Users, by Generation
by Race/Ethnicity
X (formerly Twitter) Users, by Race/Ethnicity
X (formerly Twitter) User Penetration, by Race/Ethnicity
X (formerly Twitter) User Share, by Race/Ethnicity
by Device
Desktop/Laptop X (formerly Twitter) Users
Desktop/Laptop-Only X (formerly Twitter) Users
Mobile Device X (formerly Twitter) Users
Mobile Phone X (formerly Twitter) Users
Mobile-Only X (formerly Twitter) Users
Dual Mobile Device & Desktop/Laptop X (formerly Twitter) Users
Smartphone X (formerly Twitter) Users
Tablet X (formerly Twitter) Users
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: internet users of any age who access their X account exclusively via desktop/laptop at least once per month
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client