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LinkedIn boosts B2B ad attribution with AI-powered updates

Article by Jeremy Goldman  |  Feb 24, 2025
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LinkedIn boosts B2B ad attribution with AI-powered updates
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Data
B2B Social Media
Artificial Intelligence (AI)
United States
United Kingdom

The news: LinkedIn has introduced updates to its Conversions API (CAPI) and Revenue Attribution Report (RAR) to help marketers improve data integration, optimize campaigns, and measure return on ad spend (RoAS) more effectively.

  • CAPI enhancements allow marketers to securely connect first-party online and offline data, simplifying integration with CRM platforms and capturing conversions across multiple touchpoints.
  • RAR now includes a 365-day lookback window, enabling marketers to assess the long-term impact of LinkedIn campaigns on sales metrics like revenue influenced and return on ad spend.