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EMARKETER

Majority of marketers unsure how to work with AI

Article by Peter Clark  |  Mar 4, 2025
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Majority of marketers unsure how to work with AI
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Artificial Intelligence (AI)
Worldwide
AI Adoption Among Marketers Is Tempered by Implementation Challenges (% of marketers worldwide who agreed with each statement, Oct 2024)
E-Mail ChartDownload

Key stat: Over half (54%) of marketers feel overwhelmed by the prospect of implementing AI into their workflows, according to October 2024 data from HubSpot.

Beyond the chart:

  • 54% of marketers are concerned that using AI in marketing will lead to a loss of creativity and human touch, per January data from Ascend2.
  • A third of marketers believe AI will revolutionize marketing over the next five years, making it more efficient and personalized, per Ascend2.

Use this chart: This chart can show marketing leaders the value of AI training for their teams and as evidence for incremental inclusion of new AI tools into a team's workflow.

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