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EMARKETER

UK Retail and Ecommerce Sales Benchmarks 2025

Forecasts and Insights for UK Total Retail, Ecommerce, and Key Retailer Sales

Report by Carina Perkins  |  Jan 30, 2025

UK Retail and Ecommerce Sales Benchmarks 2025

Forecasts and Insights for UK Total Retail, Ecommerce, and Key Retailer Sales

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Table of Contents
Key Developments in Retail and Ecommerce
Index of Benchmarks
Media Gallery
About This Report
Our benchmarking report series provides critical data to help retailers calibrate their own retail and ecommerce sales against the wider market.
Topics
Retail Sales
Ecommerce Sales
United Kingdom
Table of Contents
Key Developments in Retail and Ecommerce
Index of Benchmarks
Media Gallery

After several years of turbulence caused by the pandemic and surging inflation, retail and ecommerce sales are stabilizing in the UK. Our “UK Retail and Ecommerce Sales Benchmarks” series provides retailers with critical data to help benchmark their sales against the market, focusing on our forecasts for UK total retail, ecommerce, Amazon, and other leading ecommerce retailers.

Key Question: What is the outlook for UK retail and ecommerce sales in 2025, and how are leading retailers performing?

Total UK Retail Sales at a Glance (billions in UK total retail sales and % of total retail sales, by channel and category, 2025)
E-Mail ChartDownload

Key Stat: UK total retail sales will reach £599.07 billion ($744.87 billion) in 2025—and just under a third (30.7%) of spending will take place online.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Key Developments in Retail and Ecommerce
  1. Index of Benchmarks
  1. Media Gallery

Charts in This Report

Total UK Retail Sales at a Glance (billions in UK total retail sales and % of total retail sales, by channel and category, 2025)

authors

Carina Perkins

Contributors

Suzy Davidkhanian
VP, Content
Diego Dell’Orco
Blake Droesch
Jasmin Ellis
Forecasting Analyst
Vladimir Hanzlik
Executive Editor and SVP, Content
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Zia Daniell Wigder
Chief Content Officer
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